Word Data Analytics Services

Word Cloud

A word cloud is a visual representation of text data where the size of each word reflects its frequency or importance in the source material. It’s like a snapshot of the most prominent themes or terms—great for quickly grasping what stands out in a body of text.


What They Reveal
  • Key themes: Instantly spot dominant ideas or repeated terms.
  • Sentiment clues: Words like “happy,” “frustrated,” or “excellent” can hint at tone.
  • Text summaries: Great for summarising long documents or feedback.

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Phrases Used

Analysing how frequently a particular phrase appears in a Word document can offer surprisingly rich insights. For writers and editors, this quantitative approach can reveal stylistic patterns and thematic consistency. It helps fine-tune rhythm by spotlighting repetitive structures, supports thematic development by identifying key motifs, and uncovers unconscious habits—such as overused expressions or filler phrases—that may dilute the clarity or impact of the work.


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Labels

Labels insights serve as metadata within a Word document, enabling the identification of specific entities such as characters, locations, and individuals. These labels not only highlight where such entities appear throughout the document but also track the frequency of their mention, providing useful insights for tasks like content analysis, narrative mapping, or editorial review.


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